SPEAKERS
Goodleap - Wright Kimbro
GoodLeap provides financing and technology solutions for sustainable home improvements. These offerings are broken down into services for homeowners, businesses, and developers.
For Homeowners:
• Financing Options: GoodLeap offers financing for solar energy systems, home efficiency upgrades (like HVAC, roofing, and windows), and home equity lines of credit (HELOCs). Their solar loans often have an initial 18-month period with lower payments, giving the homeowner time to use the federal solar tax credit to pay down a portion of the loan. If 30% of the loan is not paid down by the 18-month mark, the monthly payments may increase.
• GoodLeap Home App: This mobile app is designed for homeowners with an active GoodLeap loan or lease. It allows users to:
o Manage payments, including one-time payments and Autopay.
o View payment history and download statements.
o Monitor the performance of solar and battery systems.
o Access educational content on sustainable living and home efficiency.
o Refer friends and earn rewards.
For Businesses and Contractors:
• Software and AI Tools: GoodLeap provides a suite of software tools to help businesses in the home services industry manage their operations, including the "GoodLeap Pros" mobile app and "Origin" desktop application.
• Payment Solutions: A new product, GoodLeap Payments, aims to simplify how contractors get paid. It supports various payment methods, including:
o Tap-to-pay functionality on mobile devices (no extra hardware required).
o Mobile wallets like Apple Pay, Google Pay, and Samsung Pay.
o eCheck for scanning and processing personal checks.
o Online invoices with payment links.
• Business Growth Tools: The platform offers features like next-day funding, competitive interest rates for customers, and a "Direct Pay" program that pays distributors directly for equipment, which helps installers with working capital. GoodLeap claims its platform can help businesses increase their conversion rates.
CI Webgroup - Jennifer Bagley
CI Web Group is a digital marketing agency that specializes in helping home service companies improve their online presence and business performance. They offer a variety of services, including websites, technology, marketing, advertising, branding, and reporting. Their main goal is to help clients get more customers, increase their return on ad spend, grow their market share, attract better employees, and build a strong brand and reputation. The company emphasizes transparency and offers customized programs without long-term contracts, and provides a 24/7 helpdesk.
CI Web Group's "Just Start AI" is a service that helps home service companies integrate AI technology into their operations to improve efficiency, lead generation, and customer experience. They offer an AI-powered platform designed to provide a competitive advantage in the home services market.
The key features and applications of "Just Start AI" include:
• AI-Powered Lead Generation: The system uses machine learning to identify and engage potential customers, analyzing data to find the most promising leads.
• AI-Enhanced Website and SEO: AI is used to build professional, high-converting websites, optimize Google Business Profiles with AI-suggested keywords, and enhance local SEO.
• Automated Customer Service: This includes 24/7 AI chatbots and AI CSRs (Customer Service Representatives) that can handle a large volume of inquiries, answer questions, schedule appointments, and provide automated follow-ups. The chatbots can also be integrated with a company's website and Facebook page.
• Predictive Analytics: AI analyzes historical data to forecast which leads are most likely to convert. This helps businesses focus their efforts on high-potential prospects and make data-driven decisions.
• AI-Enhanced Marketing and Advertising: The technology is used for AI-powered SEO and automated Google Ads, optimizing ad spend based on revenue potential rather than just lead volume. AI can also create personalized marketing content and assist with tasks like drafting proposals.
Service Titan - Sarah Ghirardo
Sarah Ghirardo is the Director of Pro Content at ServiceTitan, where she leads the creation of cutting-edge content designed to empower home service professionals to succeed. With a strong background in marketing, leadership development, and team collaboration, Sarah is passionate about helping individuals in the trades unlock their full potential. A seasoned leader in the SaaS and home services industries, Sarah is deeply committed to fostering diversity and inclusion, particularly advocating for women in trades. She actively mentors and supports women entering the field, offering actionable advice and championing initiatives to bridge the gender gap in a traditionally male-dominated industry.
Sarah’s mission is to elevate the trades by showcasing the value of skilled professionals and encouraging more women to pursue and excel in these careers. Her work at ServiceTitan allows her to combine her passion for education, innovation, and empowerment to shape the future of the industry. When she’s not creating transformative content or driving initiatives at ServiceTitan, Sarah speaks at industry events, shares her insights on leadership, and engages with her community to inspire change.
Sarah Ghirardo is a dynamic voice for progress, committed to making the trades more accessible, inclusive, and rewarding for all.
Service Excellence - Todd Liles
Service Excellence, is a business coaching, training, and consulting company that helps home services businesses grow. They provide a range of services and resources to help business owners, managers, and their teams improve performance and increase profits. Their services include:
• Coaching Programs: These include one-on-one coaching and
group programs.
• Workshops: They offer multi-day, immersive learning systems.
• Training: They train teams on delivering better service, pricing,
and leadership.
• Resources: They provide free resources such as podcasts,
eBooks, webinars, and a blog.
They serve a variety of home service industries, including electrical, HVAC, plumbing, and pest control.
Chiirp - Justin Judd
CHIIRP is a company that helps home service businesses with lead conversion, customer loyalty, and follow-ups. They use AI-driven SMS, email, and Ringless Voicemail to achieve this. Their services include "Speed to Lead," "Estimate Follow-Up," and "Abandoned Call Campaigns." They also offer in-house, US-based customer support and CRM integration.
Chiirp offers the following types of automation:
• Speed to Lead: This feature instantly sends a text message to a new lead as soon as it is received.
• Abandoned Call Campaigns: This automation texts missed callers to help recover leads that were lost due to an unanswered call.
• Estimate Follow-Up: This service automates follow-ups with potential customers who have received an estimate, using texts, reminders, and check-ins.
• General Automated Follow-ups: The system runs automated follow-ups and reminders on autopilot.
These automations are powered by AI and utilize SMS, email, and Ringless Voicemail.
SPEAKERS
Service Excellence - Todd Liles
Service Excellence, is a business coaching, training, and consulting company that helps home services businesses grow. They provide a range of services and resources to help business owners, managers, and their teams improve performance and increase profits. Their services include:
• Coaching Programs: These include one-on-one coaching and
group programs.
• Workshops: They offer multi-day, immersive learning systems.
• Training: They train teams on delivering better service, pricing,
and leadership.
• Resources: They provide free resources such as podcasts,
eBooks, webinars, and a blog.
They serve a variety of home service industries, including electrical, HVAC, plumbing, and pest control.
Chiirp - Justin Judd
CHIIRP is a company that helps home service businesses with lead conversion, customer loyalty, and follow-ups. They use AI-driven SMS, email, and Ringless Voicemail to achieve this. Their services include "Speed to Lead," "Estimate Follow-Up," and "Abandoned Call Campaigns." They also offer in-house, US-based customer support and CRM integration.
Chiirp offers the following types of automation:
• Speed to Lead: This feature instantly sends a text message to a new lead as soon as it is received.
• Abandoned Call Campaigns: This automation texts missed callers to help recover leads that were lost due to an unanswered call.
• Estimate Follow-Up: This service automates follow-ups with potential customers who have received an estimate, using texts, reminders, and check-ins.
• General Automated Follow-ups: The system runs automated follow-ups and reminders on autopilot.
These automations are powered by AI and utilize SMS, email, and Ringless Voicemail.
Goodleap - Wright Kimbro
GoodLeap provides financing and technology solutions for sustainable home improvements. These offerings are broken down into services for homeowners, businesses, and developers.
For Homeowners:
• Financing Options: GoodLeap offers financing for solar energy systems, home efficiency upgrades (like HVAC, roofing, and windows), and home equity lines of credit (HELOCs). Their solar loans often have an initial 18-month period with lower payments, giving the homeowner time to use the federal solar tax credit to pay down a portion of the loan. If 30% of the loan is not paid down by the 18-month mark, the monthly payments may increase.
• GoodLeap Home App: This mobile app is designed for homeowners with an active GoodLeap loan or lease. It allows users to:
o Manage payments, including one-time payments and Autopay.
o View payment history and download statements.
o Monitor the performance of solar and battery systems.
o Access educational content on sustainable living and home efficiency.
o Refer friends and earn rewards.
For Businesses and Contractors:
• Software and AI Tools: GoodLeap provides a suite of software tools to help businesses in the home services industry manage their operations, including the "GoodLeap Pros" mobile app and "Origin" desktop application.
• Payment Solutions: A new product, GoodLeap Payments, aims to simplify how contractors get paid. It supports various payment methods, including:
o Tap-to-pay functionality on mobile devices (no extra hardware required).
o Mobile wallets like Apple Pay, Google Pay, and Samsung Pay.
o eCheck for scanning and processing personal checks.
o Online invoices with payment links.
• Business Growth Tools: The platform offers features like next-day funding, competitive interest rates for customers, and a "Direct Pay" program that pays distributors directly for equipment, which helps installers with working capital. GoodLeap claims its platform can help businesses increase their conversion rates.
CI Webgroup - Jennifer Bagley
CI Web Group is a digital marketing agency that specializes in helping home service companies improve their online presence and business performance. They offer a variety of services, including websites, technology, marketing, advertising, branding, and reporting. Their main goal is to help clients get more customers, increase their return on ad spend, grow their market share, attract better employees, and build a strong brand and reputation. The company emphasizes transparency and offers customized programs without long-term contracts, and provides a 24/7 helpdesk.
CI Web Group's "Just Start AI" is a service that helps home service companies integrate AI technology into their operations to improve efficiency, lead generation, and customer experience. They offer an AI-powered platform designed to provide a competitive advantage in the home services market.
The key features and applications of "Just Start AI" include:
• AI-Powered Lead Generation: The system uses machine learning to identify and engage potential customers, analyzing data to find the most promising leads.
• AI-Enhanced Website and SEO: AI is used to build professional, high-converting websites, optimize Google Business Profiles with AI-suggested keywords, and enhance local SEO.
• Automated Customer Service: This includes 24/7 AI chatbots and AI CSRs (Customer Service Representatives) that can handle a large volume of inquiries, answer questions, schedule appointments, and provide automated follow-ups. The chatbots can also be integrated with a company's website and Facebook page.
• Predictive Analytics: AI analyzes historical data to forecast which leads are most likely to convert. This helps businesses focus their efforts on high-potential prospects and make data-driven decisions.
• AI-Enhanced Marketing and Advertising: The technology is used for AI-powered SEO and automated Google Ads, optimizing ad spend based on revenue potential rather than just lead volume. AI can also create personalized marketing content and assist with tasks like drafting proposals.
Service Titan - Sarah Ghirardo
Sarah Ghirardo is the Director of Pro Content at ServiceTitan, where she leads the creation of cutting-edge content designed to empower home service professionals to succeed. With a strong background in marketing, leadership development, and team collaboration, Sarah is passionate about helping individuals in the trades unlock their full potential. A seasoned leader in the SaaS and home services industries, Sarah is deeply committed to fostering diversity and inclusion, particularly advocating for women in trades. She actively mentors and supports women entering the field, offering actionable advice and championing initiatives to bridge the gender gap in a traditionally male-dominated industry.
Sarah’s mission is to elevate the trades by showcasing the value of skilled professionals and encouraging more women to pursue and excel in these careers. Her work at ServiceTitan allows her to combine her passion for education, innovation, and empowerment to shape the future of the industry. When she’s not creating transformative content or driving initiatives at ServiceTitan, Sarah speaks at industry events, shares her insights on leadership, and engages with her community to inspire change.
Sarah Ghirardo is a dynamic voice for progress, committed to making the trades more accessible, inclusive, and rewarding for all.